Boost your reputation on a limited budget: social media marketing ideas for your food truck, pop up store, fast food

Congratulations! If you have just launched your food truck/pop up store/fast food. You've just done something incredible... But now comes the hard part!

For your business to thrive, you need to work hard to promote your products.

And it is not an easy task. The attention of your customers is requested from all sides.

“Not only do you need to get your customers interested in your business, but you also need to compete for their attention against big players with significant advertising budgets.” And the least we can say is that social media platforms are making it harder for small businesses to reach their customers.

Don't be discouraged. Even small businesses can stand out among the big ones thanks to innovative ideas. All it takes is a bit of courage, imagination, and recklessness.

Are you looking for ideas to launch your marketing strategy as a small business owner? Here are 8 low-cost marketing tips that can be easily implemented without spending a lot of money.

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Use social media to boost your marketing strategy

Having a real presence on social media can make a difference.

Start by creating engaging, shareable content. If you can engage your target audience with what you post, they're more likely to remember your business when they need your products.

Be sure to post regularly and to vary the types of content you share. You can post photos, infographics, articles, videos, anything that can capture the attention of your audience.

But there are other marketing tactics you can use to get the most out of your networks.

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a. Organize a competition

Nothing gets people excited more than a good old-fashioned competition. There are a multitude of possibilities for competitions on social networks that you can set up.

You can do a simple “like-and-share” contest where the prize is one of your products or services.

If you want to be a bit more creative, you could do a photo or video contest. It's a great way to show what your customers are doing, and it will encourage your customers to tell their friends about your business.

Finally, you can opt for a more interactive competition, like a Quiz. These are great ways to get people involved with your brand, and it's always fun.

Here's how to make a Quizz.

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b. Interact with your subscribers

Interacting with your existing subscribers is a great way to build relationships and make your brand more personal.

You can do this by responding to feedback, answering questions, and just being friendly.

That doesn't mean you should be friends with everyone — you always want to maintain a professional relationship with your customers. But interacting with them will help them see you as a real person, not just a faceless business.

Many businesses also use social media as a service department. It's a great way to deal with your customers' questions quickly and easily.

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c. Writing a survey

Social media polls are a great way to get people interacting with your brand. They are easy to create and fun.

Surveys are also a good way to get feedback from your customers. You can use them to find out what people want, what they don't want, and what they think of your products or services.

All you need to do is create a poll and post it to your social media account. Then watch the responses flow in.

Here are a few survey ideas

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d. Hashtags are your friends

The “trending” section of any social media offers an incredible variety of topics you can post about. If you jump on the right bandwagon at the right time, you can get a lot of attention for your posts.

To do this, you need to use the right hashtags. Hashtags are how people find posts on specific topics, so if you use the right ones, your posts will appear in front of a lot of potential customers.

Here are some examples of hastags:

• #foodie
• #foodporn
• #yum
• #delicious
• #instafood
• #foodstagram
• #foodgasm
• #nomnom
• #eatclean
• #foodiegram
• #foodphotography
• #foodlover
• #tasty

Don't use too many hashtags in a post, this will make your post “spammy” (which looks like advertising) and turn people off. Second, make sure you're using relevant hashtags. If you're a food business, don't use a hashtag on clothing.

Finally, mix up the hashtags you use. Don't always use the same ones. It will make your posts repetitive and people will ignore you.

Pay attention to what works - and what doesn't. The great thing about social media is that it's easy to follow what's working. Most platforms have built-in analytics that show how specific posts are performing.

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